What is School of Social?

School of Social is my way of helping the world do better social media marketing. In each newsletter, I share case studies and examples from brands doing good stuff on social with actionable tips and tactics to apply to your own business or brand. Subscribe to get updates straight to your inbox - it’s free! Yes, I know you already get too many emails, but I promise this one is worth it 😉

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Who is @lothwe, anyway?

I’m Laura, a Canadian social media strategist living in Amsterdam currently working at Booking.com. I’ve tweeted, snapped, and instagrammed for the @canucks, @sengled, and various clients while working at Wunderman Thompson. Aside from social media, I’m passionate about travel, photography, hockey, and finding the best bubble tea in Amsterdam. Find me on Twitter, Instagram, and LinkedIn.