Archive - School of Social

#8: Twitter Spaces 101 and 5 ways for brands to use it

The lowdown on Twitter Spaces vs Clubhouse, and 5 ideas to integrate social audio into your social media strategy.

May 27, 2021 •

March 2021

#7: How to make your social media accessible

If you're not writing your hashtags in Camel Case, this newsletter is for you.

Mar 15, 2021 •

February 2021

#6: The biggest Super Bowl social media wins

From branded reaction GIFs to $1 million Twitter contests, brands stepped up their social media games for Super Bowl LV.

Feb 10, 2021 •

January 2021

#5: How social media made Driver's License a #1 hit

TikTok + Taylor Swift + (love) triangle = social media success

Jan 25, 2021 •

#4: Using LinkedIn for personal branding

How I made $1,500 thanks to a LinkedIn post.

Jan 15, 2021 •

December 2020

#3: Lessons from Taylor Swift's 2020 social media strategy

I think all marketers can learn from Taylor Swift's usage of social media to promote her surprise albums this year.

Dec 23, 2020 •

#2: Using long-form captions to increase Instagram engagement

12 examples of long-form captions to inspire your 2021 strategy.

Dec 8, 2020 •

November 2020

#1: How Netflix built an industry-leading brand voice

A detailed breakdown of what makes Netflix's social accounts so engaging.

Nov 25, 2020 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts